In the black


Meaning
This idiom signifies being financially solvent, profitable, or having more income than expenses, as opposed to being in debt or ‘in the red.’ It evokes the accounting practice of recording profits in black ink, symbolizing stability and success. The phrase is used in business, personal finance, or economic contexts to denote fiscal health, carrying a tone of relief, pride, or optimism. Beyond its literal financial meaning, it can metaphorically describe any situation where one is ahead or secure, reflecting cultural values of economic independence and the societal emphasis on financial achievement. The idiom often conveys a sense of accomplishment after struggle, highlighting the contrast between prosperity and precarity, and resonates in environments where financial stability is a marker of success or resilience.
Origin
The phrase originates from early 20th-century accounting practices in the United States and Britain, where black ink was used to record profits in ledgers, contrasting with red ink for losses. Its earliest documented use appears in a 1907 *Wall Street Journal* article, noting a company ‘in the black’ after a profitable quarter. The idiom gained traction during the 1920s, a period of economic volatility, reflecting the growing importance of financial reporting, as seen in business journals and F. Scott Fitzgerald’s *The Great Gatsby* (1925), which alludes to wealth’s allure. The phrase’s adoption was fueled by the expansion of corporate culture and bookkeeping standardization, with the 1929 stock market crash amplifying its relevance as businesses and individuals sought to recover. By the mid-20th century, it was a staple in American and British English, spreading through global commerce and media, notably in post-World War II economic discourse. Its roots in tangible ledger practices, combined with its metaphorical flexibility, ensured its enduring use across English-speaking cultures, particularly in finance, entrepreneurship, and personal success narratives.
Variants
  • In the black
  • Back in the black
  • Stay in the black
  • Get in the black
Examples
  • After years of debt, the company is finally in the black with record profits.
  • Back in the black, she celebrated paying off her student loans.
  • Stay in the black by cutting unnecessary expenses this quarter.
  • Get in the black before the holidays, or we’ll struggle with bills.
  • The startup is in the black after securing a major investor.
  • In the black for the first time, he felt secure enough to plan a vacation.